Harley-Davidson has a longstanding brand connection with pets,
dating back to 1914 when Miss Della Crewe drove cross-country on a
Harley accompanied by her Boston bulldog, Trouble, in the sidecar
sporting a special custom sweater.
“To us, dog is family, and Harley-Davidson is a family-oriented
brand,” says Jodi Politowski, motor clothes manager at the House of
Harley Davidson in Milwaukee. The company also has a strong relationship
with the Humane Society and sponsors many pet-oriented events and
fundraisers to support that partnership.
Pets are welcome at all of the company’s showroom locations, with pet
bowls and treats available for furry friends, as well as an array of
themed merchandise. Initially Harley-Davidson offered collars and
leashes, but eventually its exclusive supplier, Coastal Pet Products,
recognized it should expand its pet product offerings, according to
“Harley riders are passionate about our product,” she says. “Many
will come in when they get a new dog to have it fitted for a
Harley-Davidson collar, and some even pick Harley-related names for
Harley-themed pet merchandise is available for sale on the company website www.houseofharley.com
as well as in showrooms and at Harley-sponsored events. Its best
sellers are its leather-spiked collars, pet apparel for smaller dogs and
a pet fleece hoodie, according to Politowski.